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e-Commerce Case Study: Sweet Success
Business Type: Bakery & Sugarcraft
Features include:
Content Management System
- Add unlimited pages all with Site Content Editor - add/move/delete pages at any time
- All pages are printable.
- The site can be displayed in up to 4 languages with instant dynamic switching.
- Dynamic, drop-down/fly-out menus to make site navigation easy
- Breadcrumb Links to make it easy for the visitor to know where they are - particularly handy for large sites. (Breadcrumb links, also known as contextual links, are text links that act as a navigational aid for web pages to help both the user & the search engines to understand the site’s page structure i.e. About Us >>Our Clients>>Testimonials)
- News articles with downloadable document link.
- Useful Links- add links & group them by category
- FAQ -Maintain a Question and Answers database to assist site visitors
- Site Search: Search for text appearing within the website content.
- Form Manager to custom-build forms with unlimited fields, validation and an auto responder, on any page on the site
- Use Library Items to create re-useable content that can quickly be added to any page - i.e. page up/back to top etc
- Document Manager to upload and manage the website's documents/images/videos/audio
- Easily optimise for search engines - title, description & keywords Meta tag editing on each page.
- Site Map
Online Store Features
- Combined retail and wholesale features
- Each customer account is flagged as retail or wholesale. Customers without accounts are treated as retail.
- Trade prices are invisible to retail customers but visible to wholesale customers.
- Pricing options include: manually enter wholesale pricing for each product, set a wholesale discount percentage on each customer account, and/or set a wholesale discount percentage on each product.
- Set a minimum order amount so that the customer cannot checkout if their order subtotal (excluding delivery & VAT) does not meet the minimum.
- Customers wish list & save basket
- View and amend past orders, to make ordering quicker for repeat trade customers
Delivery
- Provide different delivery options & prices to trade & retail customers
- Facility to provide special delivery instructions e.g. leave with neighbour, etc.
Trade Customers
- New accounts page where customers complete & submit a trade discount application form online.
- Account Customers can log into their account & update details
- Export the following information for integration with other applications:
- Customer Name (Either Personal or Business)
- Contact Name (Wholesale Only, when personal name is not given in 1)
- Address (not including alternative addresses or delivery instructions – these would be gathered online)
- Phone Number
- Customer’s status - trade or retail
- Relevant price list - Trade or retail
- Applicable discounts
Permission based email-marketing system
The Contact Us form is used to encourage potential customers to interact with Sweet Success. Through this form and the shop checkout they can sign up for newsletters and request information about different products. When customers fill in the 'Contact Us' form on your site, their details are added to a database, allowing for a quick response to their enquiry. Additionally, the system provides the facility to send out regular newsletters with information about the products and services that you offer, to all the people in the contact list. The newsletters have links to further information, which has the added benefit of driving more traffic to the website. They can use preinstalled design templates, highlighting their corporate image to send emails & newsletters. If required, all visitors who submit a form will automatically receive a confirmation email directly from the site. This confirms to the user that their enquiry is being dealt with. They can import mailing lists and organise them into categories.
Website Performance Statistics & Reports
We installed software to monitor the website's performance. Sweet Success can view & print reports that include the following information:
- The most & least requested pages.
- Top entry and exit pages
- The key words used to search
- The countries from which surfers are visiting the site
- The activity level by hour, day, week and month
The reports tell them which sites the traffic is coming from, which helps them to identify which sites or search engines are sending the most traffic. These measurement tools help them to effectively manage the site and measure the return on investment.
