Web Marketing Search Engine Violations Search Engine Violations
There are some UNEThICAL techniques used by both compANIES AND INDIVIDUALS to try to improve search engine ranking for websites. These techniques are not approved by the search engines and may result in your site being barred. At Webstream, we never use unethical techniques to improve search engine ranking. See our Code of Ethics.
Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than the one that a human visitor sees. This technique is used by spammers for keyword stuffing. Cloaking is a violation of the Terms of Service of most search engines and could be grounds for banning.
Doorway Page
Also called a gateway page - a doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms of Service of most search engines and could be grounds for banning.
Also called a gateway page - a doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms of Service of most search engines and could be grounds for banning.
Gateway Page
Also called a doorway page - a gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Also called a doorway page - a gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimised to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or Google Page Rank). Engaging in a link farm is a violation of the Terms off Service of most search engines and could be grounds for banning.
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or Google Page Rank). Engaging in a link farm is a violation of the Terms off Service of most search engines and could be grounds for banning.
Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases. Using mirrors is a violation of the Terms of Service of most search engines and could be grounds for banning.
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases. Using mirrors is a violation of the Terms of Service of most search engines and could be grounds for banning.
Spam
In SEO vspeak, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Here are some definitions of spam from the search engines themselves:
In SEO vspeak, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Here are some definitions of spam from the search engines themselves:
Spamdexing
Spamdexing describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms of Service of most search engines and could be grounds for banning.
Spamdexing describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms of Service of most search engines and could be grounds for banning.
