Web Marketing Web Marketing Strategies Incoming Links Creating Incoming links
Why do You Need Other Websites to Link to Your Website?
The major search engines place emphasis on link popularity when ranking sites. Some people believe that the number of sites pointing to your site is what determines your link popularity, and the more links there are, the higher your ranking will be. However, that is only partially true. The search engines (and those who program them) are intelligent. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the number of links that point to a site, but the quality of those links.
Benefits
Our linking campaign will help you obtain listings on high-quality sites that complement your business. Think of it as a partnership of sorts. If you sell shoes, perhaps we’d request links from sites that sell socks. Sell salt? What about those pepper sites? You get the idea.
What is involved in creating incoming Links?
- Research potential links
- Review links with customer prior to start of Link Building campaign
- Contact potential links via email and phone
Types of links included are:
- Links from sites pointing to your competitors
- Links on vertical industry websites
- Links using articles and press releases that have been optimised
- Coordinate links to ensure proper link text and description is used to point to your site
- Add any reciprocal links that would be a benefit to your site visitors (limit reciprocal links)
- Provide report upon completion outlining confirmed incoming links.
