Category Page
 
Your Category Page is Your Shop Window
 
The category page is your shop window online so it is important that it is attractive and well organised
 
Key Category Page Features
 
At Webstream, we believe that the category pages on an e-commerce site should act as a virtual sales assistant. They help shoppers to find what they want by presenting a well-organised grouping of products. At Webstream we believe that an effective category page will offer, not just a number of products, but also a number of ways to sort them (price, brand, features, options, style, colour etc). When that is in place the next challenge is to help customers to find the items that they don't know they want. This can be achieved by providing the facility for customers to narrow down products by the following grouping, for instance:
 
  • Price
  • Size
  • Product Options
  • Colour
  • Special Offers
  • Packages
The key features of the category pages are:
  • Logical groupings that customers can relate to
  • Concise, descriptive links organised into obvious categories
  • As mentioned above, the home page is an important category page so a key consideration in designing the site will be to show as much product hierarchy as possible on the home page.